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DSC (Delux Sports Company) was founded in 1964 Punjab, India, a city known for its long-standing tradition of producing high-quality sports goods.The origin of DSC footwear is closely linked to the brand's extensive experience in the cricket equipment manufacturing industry.The establishment of DSC footwear was driven by the demand for durable, comfortable, and performance-enhancing shoes designed specifically for cricketers. Recognizing that footwear plays a crucial role in a player’s performance on the field, DSC leveraged its deep understanding of the sport to engineer shoes that offer superior grip, support, and flexibility.Beyond cricket, DSC has diversified its footwear range to include sports and training shoes suitable for various athletic activities. The brand’s continuous investment in research and development has allowed it to stay ahead of industry trends, incorporating sustainable practices and eco-friendly materials in its production processes.With an unwavering commitment to supporting athletes and promoting the sport of cricket, DSC continues to set new benchmarks in the sports footwear industry, ensuring players have the confidence and comfort to excel on the field.With an unwavering dedication to supporting athletes and promoting the sport of cricket, DSC continues to set new benchmarks in the sports footwear industry. As the brand expands its global footprint, its cricket shoes remain synonymous with performance and reliability. Whether it’s on the cricket field or in other athletic pursuits, DSC footwear empowers athletes to push their limits with confidence and comfort

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