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Originating in the 1970s in Punjab, India—a city celebrated for its rich tradition in sports goods manufacturing—DSC began as a modest family-owned enterprise specializing in the production of cricket equipment. The company's dedication to excellence quickly garnered attention, leading to collaborations with international sports brands and expanding its footprint in the global market.DSC's journey commenced with a focus on crafting high-quality sports equipment, leveraging the expertise of local artisans and the abundant resources available in Punjab.The choice of fabric is crucial in sports apparel, and DSC prioritizes materials that enhance performance.DSC's clothing line maintains the traditional elegance associated with cricket attire while integrating modern design elements.Whether it's the moisture-wicking T-shirts, the comfortable trouser or the protective accessories, DSC's clothing range caters comprehensively to the demands of modern cricket. The use of micro-light performance polyester not only improves the player's range of motion but also ensures durability.By focusing on the specific needs of cricketers, DSC has developed apparel that not only meets the functional requirements of the sport but also ensures that players feel comfortable and look professional on the field.

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