SG (Sanspareils Greenlands)

Sanspareils Greenlands (SG): A Legacy of Cricketing Excellence

Sanspareils Greenlands, widely known as SG, is one of the oldest and most respected cricket equipment brands in the world. Founded in 1931 by Kedarnath Anand in Sialkot, the company faced a major turning point during the Partition of India in 1947. With Sialkot becoming part of Pakistan, Anand relocated the business to Meerut in Uttar Pradesh, India, where SG began its new chapter.

From its modest beginnings, SG has grown into a symbol of excellence in cricket. While the brand initially earned recognition for its high-quality cricket balls, it soon expanded into manufacturing bats, protective gear, and a wide range of cricket accessories. This growth was driven by the surging popularity of cricket in India and the rising demand for durable, professional-grade equipment.

SG’s cricket bats—crafted from premium English and Kashmir willow—have become especially popular among both amateur and professional players. Over the years, the brand has embraced innovation and modern manufacturing techniques to maintain its edge in an increasingly competitive market.

Empowering Cricket at Every Level

SG is more than a brand; it is a partner in the journey of every cricketer. The company has consistently invested in grassroots development by supporting local tournaments, cricket academies, and training programs to nurture young talent. This commitment reflects SG’s belief that cricket is not just a sport in India—it's a way of life.

Product Range

SG offers a comprehensive range of cricket equipment to meet the diverse needs of players:

1. Cricket Bats

2. Cricket Balls

3. Leg Guards

4. Kitbags

5. Footwear

6. Gloves

7. Protective Equipment

8. Clothing

9. Accessories

A Vision Built on Trust, Tradition & Innovation

At the core of SG’s legacy is a vision: to empower cricketers at all levels with high-quality, accessible, and innovative equipment that enhances their performance and fuels their passion. SG’s products reflect a unique blend of tradition and technology—crafted with care, precision, and a deep understanding of the game.

Whether it’s a child hitting their first shot in the backyard or a professional representing their country on the world stage, SG is committed to supporting every step of the journey. The brand emphasizes accessibility and sustainability, ensuring that players across all backgrounds have the tools they need to succeed.

Looking Ahead

SG’s story is one of resilience, reinvention, and relentless pursuit of quality. As it looks toward the future, the brand is focused on expanding its global reach, embracing new technologies, and continuing to make cricket accessible for all. With its rich heritage and forward-thinking spirit, SG is poised to remain a cornerstone of the cricketing world for generations to come.

SG is not just a brand—it’s a legacy. It’s your partner in cricket, helping you achieve your dreams—one stroke, one ball, and one game at a time.