SS (Sareen Sports)

SS (Sareen Sports Industries)

About Sareen Sports Industries

Sareen Sports Industries (SS) is a renowned Indian manufacturer of sports equipment and apparel, established in 1969 in Jalandhar, Punjab. The company is best known for its high-quality cricket gear, which has earned widespread popularity among both amateur and professional players.

With decades of experience, SS has successfully blended traditional craftsmanship with modern technology, making it a trusted name in the cricketing world. Known for offering affordable yet performance-driven products, SS caters to players at all levels — from beginners to seasoned professionals.

Innovation Meets Affordability

SS is committed to pushing the boundaries of performance while maintaining affordability. Key strengths include:

• Use of premium English willow and Kashmir willow for cricket bats

• Extensive research and development to improve product performance

• A strong focus on value for money, making quality gear accessible to all

This balance of innovation, quality, and affordability has helped SS build a loyal customer base in India and abroad.

Complete Range of Cricket Gear

SS offers a diverse portfolio of cricket products designed to meet the needs of players across all age groups and skill levels:

Types of Products:

1. Cricket Bats

2. Leg Guards

3. Kitbags

4. Gloves

5. Protective Equipment (Helmets, Thigh Guards, etc.)

6. Accessories

Each product is engineered for performance, comfort, and durability.

Commitment to Grassroots and Professional Development

SS has played a crucial role in making quality cricket gear accessible to:

• School and college teams

• Local clubs and academies

• Emerging talents

• Recreational players

The brand’s mission is to empower athletes by fostering a love for sports and promoting participation at all levels — from grassroots to competitive cricket.

Recognition and Reach

While SS may not always be seen with top-tier international endorsements, its gear is widely trusted by:

• Domestic cricketers

• Semi-professionals

• Aspiring youth players

• Coaches and training centers

Its reliability, consistent performance, and competitive pricing have made it a go-to choice for thousands of players across India and cricket-playing nations.

Legacy of Trust and Performance

For over five decades, Sareen Sports Industries has remained a pillar of the Indian sports equipment industry. The brand has continually adapted to the evolving needs of cricketers while holding firm to its values of excellence, inclusivity, and innovation.

Whether you're a young cricketer starting out or a semi-professional player looking for reliable gear, SS offers the tools needed to perform, grow, and enjoy the sport of cricket.