New Balance

New Balance: A Legacy of Performance, Innovation & Style

Founded in 1906 in Boston, Massachusetts, New Balance started as the New Balance Arch Support Company, focusing on orthopedic insoles designed to enhance fit and comfort. The inspiration behind the name came from the founder’s study of how chicken feet maintain perfect balance—an idea that laid the foundation for the brand's focus on support and performance.

In 1960, New Balance introduced the "Trackster," the world’s first running shoe available in multiple widths—a breakthrough that set the brand apart in the athletic footwear industry. The brand's dedication to fit, performance, and individuality continues to define its product philosophy.

A major turning point came in 1972 when Jim Davis acquired the company. Under his leadership, New Balance expanded its product line and kept a strong focus on domestic manufacturing—a rare and respected trait in today's globalized footwear industry.

Today, New Balance stands as a global leader in sports footwear and apparel, with a reputation for quality, innovation, and timeless design. The brand is known for its iconic models like the 990 series, widely appreciated by athletes and fashion-forward consumers alike.

New Balance has also made a strong impression in the fashion world through collaborations with designers and lifestyle brands, blending high-performance athletic gear with modern street style.

Additionally, the company has taken bold steps toward sustainability, introducing initiatives such as a resale program and pledging to power its operations with 100% renewable energy by 2025.

Explore Our Curated Collection of New Balance Shoes

At SportsGear24x7, we bring you a hand-picked range of New Balance cricket shoes built to support quick movements, intense matches, and long training sessions:

1. New Balance CK10 Rubber Cricket Shoes
   Built for agility and comfort on turf and hard grounds, these shoes feature a responsive sole and breathable upper to keep you fast and fresh all game long.

2. New Balance CK4030 Spiked Cricket Shoes
   Designed for professional-level traction, these spiked shoes offer superior grip and balance, especially ideal for bowlers and fielders demanding stability during play.

3. New Balance CK4020 All-Rounder Cricket Shoes
   A versatile choice for all-rounders, offering the perfect blend of comfort, grip, and support—on both turf and natural pitches.

Why Choose New Balance from SportsGear24x7?

• 100% Authentic Products

• Handpicked for Indian cricket conditions

• Trusted by professional and amateur players alike

• Easy ordering and quick delivery

Shop All New Balance Shoes and step into performance, innovation, and heritage—only at SportsGear24x7.